CHARLES RUTENBERG REALTY

Sometimes being different makes all the difference. As the fastest growing independent residential real estate firm in New York City to date, Charles Rutenberg Realty is proving that, particularly in a complex market, innovation can add up to the best possible experience for both the consumer and the agent.

Co-founded two years ago by 25-year real estate industry veterans Paul Purcell and Kathy Braddock, Charles Rutenberg Realty’s New York City operation has grown 100 percent in the past year, adding more than 200 brokers to the company since its inception and ranking among the top ten residential brokerages in terms of number of agents, all in spite of today’s problematic economic climate.
That’s because -- unlike the traditional real estate model -- the firm’s unique commission structure allows brokers to keep virtually 100 percent of the commission in exchange for a $99 monthly fee and no more than a $2,000 fee per transaction, allowing the broker more success in running their own business.
In fact, many of the firm’s agents, who specialize in rentals, purchases and sales of real estate throughout New York City, have doubled their income overnight, earning the firm the reputation of “taking the ‘broke’ out of being a broker.”

The consumer also benefits from this arrangement, since the broker is unencumbered by large firm protocols and free to exert more control over their own marketing and advertising techniques and budgets. The company prides itself on being a “yes” environment, where all of its brokers are on a level playing field and given equal access to resources and opportunities. At Charles Rutenberg Realty, the agent acts as his or her own CEO and is empowered to work their hardest and be their most creative in assisting the client. Best of all, happy, fairly compensated agents -- called “smart brokers” -- who have wisely chosen this viable alternative to the typical real estate compensation model, are motivated to give their all to the renters, buyers and sellers they represent.

Hands-on guidance is a hallmark of the Charles Rutenberg Realty experience.
Top executives, including Mr. Purcell and Ms. Braddock, are readily available to review business plans, provide technology and tools to facilitate deals, guide the brokers through the pricing, negotiation and closing processes, and brainstorm ways to market and advertise available properties. Office work stations are made accessible to the firm’s agents, who can use the facilities as often, or as little, as they like.
This individualized approach helps brokers achieve their goals, while an intelligent use of today’s technological advances means resources are better allocated.

Charles Rutenberg Realty’s broker-centric philosophy has helped the company as a whole grow to more than 4,000 agents nationwide. In fact, it is the largest and most rapidly expanding independent firm of its kind in Florida, Chicago, Long Island, New York and, now, New York City.

The firm’s progressive approach has caught the attention of brokers, homeowners, renters, and even the mainstream media. Its principals have been featured guests on CNN, CNN/fn, CNBC, NBC, Fox News, E! Television and New York 1 News,
as well as quoted in esteemed newspapers such as The New York Times and The International Herald Tribune. They are also regular contributors to trade publications, including The Real Deal and Real Estate Weekly.

Mr. Purcell and Ms. Braddock, whose exceptional management styles and differing backgrounds complement one another, agree on one thing for sure:
continuing their entrepreneurial mission of helping agents to grow their own businesses, and serving the consumer with the smartest brokers in New York City.

To learn more about joining the Charles Rutenberg Realty team, or to contact an agent about renting, buying or selling a home, please call 212.688.1000
or e-mail ask@rutenbergrealtyny.com .